As the digital ecosystem shifts from looking at what the search engine has found to trusting what AI has generated, how will this affect the way communicators and marketers manage the narrative that affects how customers and other stakeholders feel about their companies, their brands, their services, and their people?

We will hear insights from leaders in the space—Scott Payton, the CEO, and Georgia Barrett, the VP USA, of Bowen Craggs—and we will use their comments and your reactions in the chat to shape the questions we will ask on the GEO (Generative Engine Optimization) practices of CMOs and CCOs in the next round of our CMO+CCO Meter.